MacSoup

GOAL

To increase average print sales throughout the year by creating compelling advertising campaigns that focused on offering seasonal print services.

2022

2022

DELIVERABLES

Product catalogues, ad posters, flyers, internal sales guides, mailbox cards, sample designs and the products themselves as ordered by the customers.

TIMEFRAME

2022

SERVICES

PRINT DESIGN

MARKETING

ADVERTISING

DETAILS

Created four major promotional periods, each complete with their own advertising campaigns and promotional materials. Spring graduation, summer business startup, Christmas print and year round holiday promotions were the cycles that I strategized. I visited each store location to train store managers on the sales process that I devised and instructed them on how to print the products that I designed.