P-06.01MacSoup
P-06.02To increase average print sales throughout the year by creating compelling advertising campaigns that focused on offering seasonal print services.
Goal
P-06.03Created four major promotional periods, each complete with their own advertising campaigns and promotional materials. Spring graduation, summer business startup, Christmas print and year round holiday promotions were the cycles that I strategized. I visited each store location to train store managers on the sales process that I devised and instructed them on how to print the products that I designed.
Summary
P-06.04Deliverables
Product catalogues, ad posters, flyers, internal sales guides, mailbox cards, sample designs and the products themselves as ordered by the customers.
In-store holiday print ad (wall mounted)
In-store holiday print catalog (inside spread)
In-store holiday print catalog (front cover)
Holiday print order instructions card
Graduation print ad campaign flyer
In-store graduation print ad poster (wall mounted)
Sample business cards design for small business startup campaign
Sample door hanger design for small business startup campaign
